The last time I visited Müller I was impressed by the Maybelline Jade display. At least for me their brow and liner shelf is new, I never noticed it before. I think it's so cool, because all the products have a displayed item.
Let's take a look:
Another new thing I find really awesome is the new "find your mascara" system:
All the mascaras they have are displayed with an image, in which you see the effect. I wouldn't take it for granted that you will have this result, but I think the idea is really cool.
Like their display??